About a month ago, my wife got this cheese spread from her weekly trip to the supermarket. A few days later, I found it looking sunny and cheerful on a sandwich for breakfast and a bite later, I knew it wasn’t for me: it was an Jalapeno-flavoured spread, the ‘Mexican Mirchi’ tag should have tipped us off. To keep up my recently found good health I have to abstain from such burning temptations and I have been doing a good job of keeping away from them.
Then, a month later, today to be precise, my wife informed me cheerfully: “I have got you a new plain cheese spread.”
“I will have bread and butter, I don’t really like cheese spread … ” I said, watching as her sweet expression curdled, crustalised her exasperation and settled into a calm, silent and stormy look , the kind of look my friend Rohantonio would term as a “killer look”.
That’s pressure, my friend. That one look. And we face such pressure every day of our lives, taking paths that we don’t really intend to go down.
I love cheese. And I hate cheese spread. As simple a piece of communication as that eight years ago would have saved my wife endless trips to the super market trying to get that perfect cheese spread. (I’m not really sure if she herself likes cheese spread, hmm.)
And really, 14 out of 15 days, cheese spread doesn’t make my breakfast interesting, because 14 out of 15 days I don’t have bread for breakfast. And no, no matter how much money the dairy-product company spends on the advertising, cheese spread just doesn’t taste good on parathas, rotis and sundry other India breakfast foods.
But my likes and dislikes do not encourage or discourage dairy product companies from employing more people in research and spending more time, money and effort (which they will recover from you and me), trying to raise revenues by creating more variations, varieties and options in flavours that excite a momentary taste and create entirely new lines of product space on the over-crowded shelf. That’s what they do and they should continue to do so.
The real question is: am I going to continuing eat cheese spread when I don’t really like it? And if yes, what does it say about my decison making process and can I really avoid looking for someone else to blame if I can’t say no when I mean no?
It’s a long, hard road to being who you are without making a conflict out of it, but the road must be travelled.
Days without incident: 0.