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  • #endofhashtagging

    #endofhashtagging

    I finally have it figured out … but apparently it is passé already. I should have kept not using it. After all, if hashtags helped people find a particular noodle in a haystack, it was only a matter of time before there were millions of noodlestacks within the billions of haystacks wasn’t it? Which is…

  • Basking in the glory of Guru Shishya parampara

    Basking in the glory of Guru Shishya parampara

    Notes from the Guru Vandana performances by disciples of noted Bamboo Flute exponent, Pandit Milind Date of the Senia Gharana.

  • Independent Music DIY #6: Release, Reviews, Promotions

    Independent Music DIY #6: Release, Reviews, Promotions

    SubmitHub is a platform that solves two problems: Streamlines music submission process for music influencers, and streamlines the process for artists to connect to music influencers in a time-bound manner.

  • Independent Music DIY #5: Setting a Sales Goal in a 1 Trillion streams industry

    Independent Music DIY #5: Setting a Sales Goal in a 1 Trillion streams industry

    From a barrier perspective, at this point the digital music world is designed only to do one thing: get people to stay on the platform and engage with content or stream music continuously. The first step to achieving goals in such an environment, was to define a realistic and measurable goal.

  • Independent Music DIY #4: The music eco-system

    Independent Music DIY #4: The music eco-system

    The World Wide Web has an abundance of information on the music eco-system. Blogs, articles, reviews, how-to’s, how-not-to’s, analysis, commentaries, templates, memes, videos, vlogs, podcasts, audio casts … hundreds of thousands of each type of content. By authorship, there is content for industry analysts, industry experts, industry writers, industry bloggers, professional bloggers, amateur writers, music…

  • Independent Music DIY #3: Identity & Image

    Independent Music DIY #3: Identity & Image

    it is important for independent music artists to ensure their brand image and identity are in sync; it makes communication with the audience consistent and effective.

  • Independent Music DIY #2: What’s in a Genre?

    Independent Music DIY #2: What’s in a Genre?

    For emerging independent artists, it is important to create an information interface comprising a website, official social media accounts and contact emails, all of which provide a level of credibility to media, industry at large, and centralises artist related information.

  • Independent Music DIY #1: Is DIY a viable success strategy for independent artists?

    Independent Music DIY #1: Is DIY a viable success strategy for independent artists?

    Creating music, crafting a musical product, and making music a viable business are three very different worlds. It is important for independent artists to separate business and music creation roles.

  • Team Selection: Pujara, Rahane, Kohli … the answer may lie in a different set of numbers

    Team Selection: Pujara, Rahane, Kohli … the answer may lie in a different set of numbers

    Today I realise I would have dropped Cheteshwar Pujara too. There is an explanation why Ajinkya Rahane is vice captain. There is also a logical reason why the coach and team management keep picking Jadeja over Ashwin.  This may be a complete waste of time but let me start at the beginning.  The Board of…

  • Coz aI Can

    Coz aI Can

    Conscious Deliberate Differentiation is the ability to make a non-choice or make a choice that is not the outcome of an analysis or make a choice that is not the apparent right choice knowing that it is not the right choice. It is Conscious Deliberate Differentiation that gives us plurality.